If you are a nonprofit organization, chances are good that you are highly dependent on donations in order to continue to run. One way to improve the overall number of people your donation solicitation reaches, you are going to need to try going mobile. Many people spend a lot of time on their phones and tablets and if you make sure that you have an easy, consistent way for people to donate on those devices, as well as their home computers, you will be hitting basically all internet users. Here are some tips for securing donations through a mobile platform.
1. Keep it Simple
You need your donation page to be easy and obvious to navigate to. People are going to be viewing your site on a smaller screen and if you don't make the donation path obvious, they will just give up rather than spend a ton of time searching.
Once you have a person on your donation page, you will drastically increase the chances that they will make a donation by making the form as simple as possible. Accept online payment services that only require a click or two to actually pay. Only include a few fields that are used to collect demographic information. If it looks complicated, people might say that they are going to try to donate later on their laptop. This increases the chance that they will forget and you won't get any money at all.
2. Keep it Secure
Make sure that you are guarding your donors' financial information with a secure online donation service. If you do not take the steps to protect all information that you receive, you risk having a hacker steal it and ruin your overall credibility, making it even more difficult to get donations in the future. Use a company that specializes in secure online transactions if you don't want to deal with handling the encryption methods on your own.
3. Have Buttons With Set Amounts
Consider having buttons with set donation amounts, as well as a button that will allow a custom donation amount. This will further simplify the donation process and increase the chances that people will actually give you money. Consider offering an option, once the original donation has gone through, to have people sign up to donate a set amount each month so that they don't even have to think about it.
For more information, talk to a company that specializes in helping people secure online transactions for mobile devices.
Share21 July 2016
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